麦当劳' s宣布推出新的植物性汉堡

期待已久的'McPlant'是在Beyond Meat的帮助下制定的。

发表于2020年11月12日,美国东部时间上午7:31
Two women eat at 麦当劳's
Two women enjoy a meal at 麦当劳's.

@kirsty通过Twenty20

麦当劳's has just announced that it will be launching a plant-based burger patty in 2021. This is big news because 麦当劳'在基于植物的选择方面,s落后于其他主要快餐连锁店。汉堡王,A&W, Carl's Jr., and White Castle, to name a few, have all had vegetarian items on their menus for several years, while 麦当劳's一直保持沉默。

现在看来,他们正忙于进行研究并完善其策略。快速公司 被引 Zach Weston of the Good Food Institute. He explained that 麦当劳's通常被视为"fast follower"–首先观察其他公司,然后转向趋势:

"They don’t just do things overnight. When 麦当劳’s does something, they do it at a massive scale, so they really need an assured supply chain. They’re going to build up a supply chain ... to ensure that there is long-term demand for that item or for that category."

The burger, which has been controversially dubbed the 麦克普兰特 (a lot of people think they 可以've done better with the name), is the result of a partnership with Beyond Meat, maker of the already widespread Beyond Burger. Details about its main ingredients have not been released, but it is possible that the 麦克普兰特 contains some combination of Beyond'标准豌豆,豆类和马铃薯淀粉

麦当劳'公司总裁Ian Borden于本周早些时候表示,该产品已经过充分配制并可以投放市场,但该公司需要确定可能在2021年推出的地点和方式。 :"最终,他告诉投资者,'McPlant'可能涉及整个替代肉类产品线-其中可能包括类似鸡肉产品和早餐三明治肉的产品" (通过柜台)。

麦当劳's在环境保护方面没有很好的记录,并且与灾难性事件有关 亚马逊地区的森林砍伐 (as have many other fast food chains and supermarkets), but the fact that it sells 6.5 million burgers globally every day means that its decision to offer a plant-based burger can have a real impact. There is potential for more customers to try a vegetarian patty at 麦当劳'比世界上其他任何一家餐馆都要多。 

该公告旨在显示人们广泛接受的以植物为基础的饮食方式。用植物性食品协会高级总监Sabina Vyas的话来说,"进一步巩固了植物产业是美国饮食的主流部分。"这值得庆祝。